
To many workers, the idea of “corporate culture” has become a platitude without any real value or meaning. Look to the legions of “quiet quitters” who feel that working harder to serve a “broader company purpose” is really just working harder to enrich shareholders without earning more themselves.
But, at an executive level, a corporate culture can be a vital unifying framework that allows senior management to trust in each other and rest assured that members of an executive team are all pursuing the same goals.