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The Conversation
The Conversation
Jennifer Macklin (Downes), Senior Research Fellow, BehaviourWorks Australia, Monash University

How reducing ‘just in case’ purchases can help avoid empty shelves and fuel bowsers

If you’ve topped up your tank at a petrol station recently, did it feel like you were “panic buying”? Or did it feel more like “I’d better buy some, just in case”?

During the COVID pandemic, our research team wrote about the psychological drivers behind Australians buying up toilet paper: scarcity mindset, anticipated regret and regaining “control”. We also warned that politicians or media coverage rebuking people for buying more at the supermarkets actually risked making it worse.

Over recent weeks, some senior politicians have repeated this mistake, berating people as “un-Australian” for “panic buying” fuel.

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