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Marie Claire
Marie Claire
Lifestyle
Clementina Jackson

How Rare Archival Fashion Became the Ultimate Celebrity Red Carpet Flex

Bella hadid wears an archival jean paul gaultier gown to cannes film festival in 2021.

Ahead of the Oscars this weekend, beyond who will take home the most important awards, there is one question on everyone's lips: what are the biggest celebrities going to wear? As one of the most photographed red carpet events in the world, the fashion choices of Hollywood's shining stars inevitably come under intense scrutiny, destined to dominate news coverage, social media and WhatsApp group chats for days (if not, months) thereafter.

The pressure is very much on, then, for A-listers (and, crucially, their stylists) to deliver a look that is not merely beautiful, but a veritable 'moment'. And increasingly, the answer lies not in the new, but in the rare—with celebrities turning to designer archives to secure a piece of fashion history itself.

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