Chris Nassetta really wants people to download the Hilton Honors App. In the course of a 60-minute interview, the CEO of Hilton Worldwide Holdings urged me five times to do so, insisting it's the pathway to deals, better rooms, and services like remote check-in.
"You're sort of crazy not to buy it through us. You'd just be getting a better deal. You have a guaranteed discount. You get all the technology," Nassetta responded when I offered that I'd booked a room at a Netherlands Hilton hotel through an online travel site rather than the company itself. Adding to his agita, I admitted to occasionally staying at Super 8s, not part of Hilton's portfolio, when seeking cheaper road trip accommodations.
