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Fortune
Fortune
Peter Vanham

How product thinking drives sustainability at GM

A blonde woman in a white blouse and black cardigan speaks to someone out of view. (Credit: Erik Meadows for Fortune)

General Motors chief sustainability officer Kristen Siemen has discovered the best background for a CSO, and it's probably not what you thought it was.

The most effective CSO profile is not necessarily someone who reports to the CFO or a company newbie. At least in manufacturing and product-driven companies, Siemen told me, the ideal profile is a longtime employee who is steeped in product development and engineering.

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