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The Guardian - UK
The Guardian - UK
Business
Alex Hern UK technology editor

How positive male role models are detoxifying the social media ‘manosphere’

Joe Wicks livestreams his PE With Joe show on 11 January 2021.
Joe Wicks is an example of an influencer who offers simple advice delivered with a friendly, positive demeanour. Photograph: The Body Coach/Getty Images

Influencers such as Andrew Tate have become bylines for “toxic masculinity”, attracting huge audiences of young men and boys with a mixture of quasi-motivational pep talks, fast cars and demonstrations of sexual prowess.

But what about the other side of the coin? Are there any people making content for the same audience with healthier messages – or do men and boys just not want to hear it?

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