How Positive Grid reinvented the digital guitar amp: “People began to see that amp as a companion when the rest of the music scene shut down”

A Positive Grid Spark 2 practice amp on a rug.

Since launching 15 years ago, Positive Grid has become one of the biggest success stories in the industry. It all began with software products like the JamUp and BIAS line, designed specifically to make studio-quality tones accessible to players everywhere.

A few years later, the company moved into the hardware market with the BIAS head and rack, bringing that tech into the physical world.