Not everyone immediately associates the Solheim Cup with equipment and apparel manufacturer PING, but the biennial match highlights the brand’s longstanding history of supporting the women’s game and creating opportunities that extend way beyond products.
PING’s founder, the late Karsten Solheim and his wife Louise, believed female professionals were not receiving the same recognition as their male counterparts, and this led PING to sponsor various LPGA events as far back as 1975. When the opportunity arose to sponsor a Ryder Cup-like event for women, the couple embraced it wholeheartedly, and the first Solheim Cup match took place in 1990 at Lake Nona..
