A tin of Perelló olives in one hand, a bottle of natty wine in the other. A bag of Torres crisps shoved under an arm in the sleeve of a long Burberry mac — though not so long it hides the Birkenstocks. If Instagram’s hit accounts @socks_house_meeting (SHM) and @real_housewives_of_clapton (RHOC) are right, this is what any self-respecting east Londoner looks like in 2023. Privilege has never had so many memes.
While the accounts differ on exactly why, both agree on one thing: the relentless ubiquity of Perelló olives. If east London had a star sign, Perelló would surely be it. They are everywhere; they are, as the Standard’s Alexandra Jones wrote not long ago, one of London’s latest icks.
