How Pauline Hanson courts UK’s far right – and builds a global brand – with ‘pseudo events’ and publicity stunts

Pauline Hanson meet-and-greets in the UK have so far included pop star turned radical-right royalty, Holly Valance, Reform UK officials and far-right activist and convicted criminal, Tommy Robinson. Photograph: David Gray/AFP/Getty Images

Pauline Hanson’s highly publicised meetings with controversial far-right figures in the UK will drive international eyeballs to her content and continue building the global brand – and that’s by design, far-right experts say.

The One Nation leader is visiting on a “fact-finding mission” with her chief of staff, James Ashby, ticking off a number of the country’s most divisive personalities.