Since the birth of the modern Olympic Games in 1896, the event has become one of the most significant and widely recognised in the world – and not just for the thrilling 100m sprints or the awe-inspiring gymnastics routines.
The Olympic Games is well known for its wider cultural symbolism and has one of the strongest brand identities you’ll find anywhere in the world. Not only is the summer Olympic Games a global sporting event, it is also a visual experience par excellence.
