During October’s Paris Fashion Week I found a surreal offering in my hotel mini-bar. Next to a bottle of Tattinger and Badoit sparkling water was a 1mg pen of Ozempic. At €3,000-a-night I thought it was a hellish freebie for the VIP fashion clientele — a dystopian assumption, yes — but not an unfounded one.
The fashion industry is bloated with users. A case in point is the luxury fashion brand consultant taking Ozempic who has gone from a size 10 to a six. “I try to be body positive, but it’s hard when people treat you so much better when you’re skinnier” they say. “I constantly hear conversations where someone is complaining that a model is too big, or praising one who looks practically skeletal. There’s an unspoken pressure from the overwhelming barrage of thinness on runways and in campaigns.”
