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Los Angeles Times
Los Angeles Times
Entertainment
Brian Contreras

How one Hollywood company is placing its bets on internet stars

LOS ANGELES — More than 1,000 people came to see Brian Awadis.

They queued up outside the Hollywood headquarters of his parent company, FaZe Clan, in a line that snaked around the block: a gaggle of eager preteens, streetwear-clad high-schoolers and beleaguered parents slowly inching down Melrose Avenue.

Many waited hours to brush shoulders with the vlogger, who regularly entertains an audience about as big as the population of Sri Lanka.

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