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Fortune
Fortune
Marco Quiroz-Gutierrez

How Olive Garden is able to afford giving away unlimited breadsticks

(Credit: Daniel Acker—Bloomberg/Getty Images)
  • Olive Garden, the Italian restaurant owned by Darden Restaurants, was founded in Orlando in the ‘80s and quickly found a loyal fanbase in part because of its “never-ending” first course, which includes unlimited breadsticks. While unlimited breadsticks have now become a staple of the company’s brand, the dish was actually first offered as a way to occupy customers after long wait times to receive their meal.

Olive Garden’s unlimited breadsticks are beloved by its loyal customers more than any other menu item, but few know the treasured appetizer was originally adopted to keep them busy.

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