
In the last few years, if you have come face-to-face with a police officer in riot gear at a Black Lives Matter protest, a masked militia man with a big gun outside a statehouse, or an in-your-face, flag-waving Trump supporter, there is a decent chance they are wearing Oakley sunglasses.
The futuristic shades have become a fashion shorthand for a wider set of identities and their associated politics, just like the Patagonia puffer vests of the San Francisco tech elite, or the canvas Carhartt jackets of blue collar Midwesterners and the hipsters who imitate them. For Oakley, this symbolism is a long time coming.