For many football fans, platforms such as TikTok have opened a world of opportunity in which they can instantly become famous by sharing their opinion online or becoming a character that everyone loves. These creators were once average Liverpool fans but now can take pride in the fact that millions have seen them online and will continue to come back to their content.
Two famous examples of fans turned stars are Jonathan Morley and Pete BOC who have amassed over 15 million likes on their main accounts alone. Both creators have taken social media by storm after a number of their videos have gone viral amongst younger audiences who clearly just can’t get enough.
Pete BOC, also known as Peter Cosgrove, 36, from Lawrence Weston in Bristol, is perhaps the biggest example of an everyday fan turned internet celebrity. Once a common PE teacher at a local school with a passion for the Reds, Pete’s Darwin Nunez remix of "Better off alone” by Alice Deejay went big online which has not only led him to TikTok immortality but has even led him to start his own Cameo.