Good morning. I would argue that most people like a comeback story. Fortune's latest feature offers a good one in the form of Nike's new CEO, Elliott Hill, a boomerang executive, who thinks he can pull off an epic turnaround.
“Nike is broken. Can this man fix it?” is the title of the feature written by Devin Gordon. It’s an in-depth and fascinating profile of Nike’s fearless and well-liked leader and offers insight into the company’s future plans. Four years after his retirement from the sneaker giant, Hill returned on Oct. 14, 2024, taking on the role of president and chief executive. Previously at Nike for 32 years, he held leadership positions such as president of its consumer and marketplace business units, and running commercial and marketing operations for the Nike and Jordan brands.
