Nike celebrates its 50th anniversary this year, and it’s doing so while keeping the next 50 years in mind. The company’s annual report shows that the brand is meeting a majority of its ambitious 2025 targets surrounding sustainability and inclusion, with hopes to move the world forward through the power of sport.
Much like training for a marathon, Nike is taking a long-term view at its goals, Vice President of Communications Vanessa Garcia-Brito tells Input. The company is “being very intentional about where [it’s] setting those targets and why [it’s] setting them,” she adds. By staying open to innovation — and the challenges that may come with — Nike can create a more equitable space in sports and society, Garcia-Brito says.
