Venezuelan President Nicolás Maduro has intensified his efforts to rebrand his image ahead of his bid for a third term, focusing on engaging the country's youth through an array of multimedia content.
Bloomberg published a deep dive on the effort, recalling how during a televised meeting Maduro urged his senior officials to amplify his presence on social media platforms like Twitter and TikTok, highlighting the importance of reaching younger audiences who are less engaged with traditional media.
