The full effect of Newcastle United's Saudi-backed takeover can perhaps be best understood in the heart of Riyadh.
Of course, United supporters 3,200 miles away back home have watched on with joy as the club has transformed from annual relegation battlers to European contenders in just 12 months. But after Newcastle 's proud chairman Yasir Al-Rumayyan addressed players over dinner at his home in Riyadh, Eddie Howe and his staff were told to keep aiming high.
Howe said: "It was, ‘Well done but we want more, we’re very ambitious.’" And it fits into the mantra of the club's main backers PIF who dream big in Saudi Arabia.
