Morrisons has revived its 'More' loyalty scheme in a bid to attract shoppers back to its stores, following a trial in the North East earlier this year.
The supermarket replaced its More programme in May 2021 with the My Morrisons app, but has now backtracked and launched a new version of Morrisons More, which now includes lower prices for members. The scheme works in a similar way to Tesco’s Clubcard Prices and Sainsbury’s Nectar Prices, with special deals when you swipe your card or app barcode in store or link your card to your online Morrisons account.
The popular Morrisons Fivers perk, which lets you redeem points for £5 vouchers to spend in store or online, is making a comeback , however, you'll now only be able to earn points on fuel and other selected products, not your whole shopping basket. The retailer is following the lead set by both Sainsbury’s and Co-Op in beefing up their loyalty programmes in the hope of emulating the success of Tesco’s Clubcard, which has 20 million members.
