Few brands have as much of a global presence as those owned by Nestlé. The Swiss company is behind some of the world’s most recognizable household names, whether that’s Nespresso, KitKat, or Maggi, across 188 countries. But how do you keep these many brands relevant to millions of consumers?
The first step is something as simple as how it’s packaged, Ximena O’Reilly, Nestlé’s global head of design, tells Fortune. Nestlé’s packaging “is the brand in your hand,” she said. “If we have no way of communicating with you, other than making sure that you see our lonely pack on a shelf, we want to make sure it does a great job.”
