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Fortune
Fortune
Peter Vanham

How Nespresso helped change the B Corp movement

George Clooney-Nespresso-Child Labor (Credit: Henry Nicholls—Reuters)

You’ll see it printed on every Nespresso pack: "Nespresso is a certified "B Corporation," indicating a leader “in the global movement for an inclusive, equitable, and regenerative economy.” Yet Nespresso may have changed the B Corp movement as much as it has changed the company, by opening the door to more large companies pursuing the status, changing the scale of the movement for good.  

Many were surprised back in 2022 when Nespresso was awarded the prestigious B Corp certification. Nespresso, after all, is a fully-owned subsidiary of Nestle. Some consider Nestle to be “one of the most hated companies in the world” for its work in authoritarian countries, its embrace of the privatization of water, and the occasional scandal over its food products.

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