Frontier Airlines announced this month a new seating option, UpFront Plus, where you can pay to have the middle seat next to you be empty, whether you're in the window or aisle. It's just the latest in a unique way to offer more space, at a price, for air travelers.
We all know the value of an empty middle seat. It's one of those free gifts you rarely get while flying, especially these days when it feels like every amenity is an add-on you'll be charged for, even if you're using a travel website to save money. Frontier's UpFront Plus is playing to that hopefulness, hoping it'll be enough for you to pay.
