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Kiplinger
Kiplinger
Business
Choncé Maddox

How Much Should You Spend on Holiday Gifts This Season

(Image credit: Getty Images)

Holiday shopping season is here, and if you're feeling pressure to spend big this year, you're not alone. According to the National Retail Federation (NRF), Americans are expected to spend an average of $890.45 per person on holiday items which is just shy of the all-time high reached in 2021.

On average, consumers plan to spend $627.93 on gifts for family, friends and coworkers. The rest typically goes to seasonal extras like food, decorations and greeting cards. Between rising prices, wish lists and festive marketing everywhere you turn, it’s easy to go overboard.

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