Logan Paul and KSI have revealed just how much money they have made from their drink, Prime.
The ‘hydration drink’ Prime was only launched 13 months ago on January 4, 2022 and kids became absolutely obsessed with stories of queues outside shops, massive price hikes and it was even being banned in some schools.
It took a while for it to make it to the UK, and when it did it was like gold dust. The minute the bottles landed on a shop shelf, they were gone.
Parents and their children queued for hours outside of shops in hope of getting their hands on a bottle. Asda is still getting regular deliveries of the drink, which it sells for £2 a bottle, but demand remains so high that customers are still limited to three bottles each.
READ MORE: Molly Mae posts tribute to Tommy Fury as he leaves for Saudi Arabia
The craze of Prime has seen some people buying bottles of the drink for £10 or more on eBay and Facebook Marketplaces.
Logan Paul is currently on a promo tour in Australia and has just revealed just how much they have made from their drink. Speaking on KIIS FM The Kyle and Jackie O Show in Sydney on Tuesday, Paul, 27, said: “In year one we cleared $250 million in retail sales and $110 million gross internally.”
He also added that in January 2023 alone, they made $45 million. He went on to say: “'We definitely cracked the code. We hit a few really important things that are a staple marketing ploy of this generation.”
Paul explained how he and KSI, 29, utilised their social media presence and content creation talents to keep the product in fans' minds.
Discover, learn, grow. We are Curiously. Follow us on TikTok, Instagram, Facebook and Twitter.
READ NEXT:
