Few people outside Jersey City had heard of the No. 15 seed Saint Peter’s Peacocks before they upset No. 2 seed Kentucky in the first round of the NCAA Tournament.
Two days later, Saint Peter’s beat No. 7 seed Murray State to advance to the Sweet 16 and become the darlings of the men’s college basketball world. Duke coach Mike Krzyzewski even suggested that the national media attention could be worth tens of millions of dollars to the small New Jersey school.
