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The Guardian - US
The Guardian - US
Chris Michael

How much is that Frosty? Wendy’s to trial Uber-like surge pricing

Wendys Uber Kirk Tanner
a Wendy's sign
The company is investing in digital menu boards to make price changes easier. Photograph: Charlie Neibergall/AP

The price of a Dave’s Double could, well, double depending on the time of day after Wendy’s announced it would begin to trial surge pricing, in a development likely to be closely watched by other service and retail firms as the price of a burger becomes dependent on demand.

The food industry publication Nation’s Restaurants News reported earlier this month that Wendy’s CEO, Kirk Tanner, announced the plan in an earnings call.

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