The highly anticipated ROG Xbox Ally X, a handheld gaming PC developed by ASUS in partnership with Microsoft, is scheduled to arrive on 16 October 2025. Yet despite confirming the release date, both companies have refused to disclose their final price, citing global economic uncertainty and shifting market pressures.
The decision to hold back on pricing has left fans puzzled, particularly as leaks from industry insiders appeared to pin down the expected cost of both the Ally X and its standard model.
