The stakes could not be higher.
It is more than 20 years since Coventry City and Luton Town have graced the top flight of English football and the winners of the Championship play-off final will have completed a remarkable turnaround in which they were operating in the fourth tier five seasons ago.
But it also remains the most lucrative game in the world with experts estimating a minimum £170m revenue boost across three years for the triumphant side at Wembley - with that figure rising to more than £250m should they survive a first season back in the big time.