As modern style icons go, Monica Lewinsky is perhaps one of the most unexpected. Unlike most who dominate our newsfeeds, she can't be identified by a singular trend-led moment or front-row fashion week appearance. And despite being largely unrecognizable to most of Gen Z until she appeared in Reformation's "You've Got the Power" campaign—a capsule of workwear pieces that simultaneously encourages women to vote ahead of the 2024 presidential election— Lewinsky's role in it, has been a resounding hit.
This foray into the style spotlight started with a teaser post on Instagram of an as-yet-unrecognizable Lewinsky, sitting on a desk, back to the camera, sporting a white shirt and black pencil skirt; a look that alluded to HBO's 2002 documentary, Monica in Black and White (in which she headlined for reasons that will make sense later). The measure of the campaign's success? 48 hours after it was uploaded, it generated $2.2 million in Media Impact Value, according to a Launchmetrics report, and a cool $96,000 for the sustainably minded store's own Instagram account, which broke the news. Elsewhere on social media, creators labeled Lewinsky an "icon", while one awestruck TikToker commented, "Baller. Girl's back. Bill Clinton, who?"
