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Daphne Joanna van der Pas, Associate Professor, University of Amsterdam

How media attention harms female political candidates

Finnish former Prime Minister Sanna Marin gives a press conference in Brussels, Belgium 10 February 2023. Alexandros Michailidis/Shutterstock

A video of Finnish Prime Minister Sanna Marin dancing at a party was leaked in August 2022. There was massive media reaction to what was, essentially, a young female politician having a good time. Accusations spread like wildfire, to the point where she had to take a drug test in order to quell speculation about her personal life.

Although Marin was cleared of any wrongdoing, she has subsequently left office, having lost the April 2023 general election in Finland. It is difficult to imagine that the negative media attention she received months earlier had no impact on her result at the ballot box.

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