Martin Lewis is one of the most trusted people in Britain, thanks to his expert advice on how to save money.
The founder of Money Saving Expert was even dubbed "The People's Shadow Chancellor" by The Sunday Times, a nickname he winced at a little bit during Good Morning Britain's Cost of Living Special. But there is no doubt that people turn to Martin for guidance on how to make their money last. Recognition has come from the top, too, with the consumer expert awarded a CBE in the 2022 New Year's honours.
In recent weeks, the broadcaster, who has worked in The City as well as a journalist, has been calling on Chancellor Rishi Sunak to do more to protect Britons as the cost of living crisis worsens. On spiraling energy costs, Martin has said there is little more he can do. Not that he'll stop trying.
