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Manchester Evening News
Manchester Evening News
World
Jon Robinson

How Manchester's weather helped bring fast fashion giants like Boohoo and PrettyLittleThing to the city

Greater Manchester is home to some of the largest fashion brands in the world. The likes of Boohoo and N Brown all call the region their home as do JD Sports, In The Style and Sosandar.

Together these companies employ thousands of people locally and across the country and contribute significantly to the economy. The head offices of PrettyLittleThing, I Saw It First and The Couture Club are also located in our area.

But why is it that Greater Manchester is such a hub for these brands? A large number have been founded in the region and gone on to worldwide success while others, like Castore, have relocated their headquarters to the area.

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