Every social media app has rolled out a shopping function. Instagram has Instagram Shopping so that users can buy wares without leaving the app. TikTok has shoppable ads. YouTube has Shopping for creators to embed products. And despite the enormous budgets, audience, and manpower that power these platforms, LTK—a social platform where all posts contain links to purchase—continues to be a shoppable social market leader.
This, according to its cofounder Amber Venz Box, is because of the app’s “shopping community,” which she defines as a “piece of [users'] entire community, but really what marketers are buying.”
