It pays to be loyal - or does it? Supermarkets certainly seem to think so, with pretty much every chain offering their own take on the loyalty scheme, to try to tempt you to shop in their stores.
With the recent hike in the cost of living, families are feeling the pinch, and many are looking to save money when they go shopping, although we are seeing record high prices on supermarket shelves.
Apart from the Co-op scheme, which costs £1 to join, loyalty schemes are free and do bring some benefits, but to maximise the deals, you need to spend most of your money in one chain - which is, of course, exactly what the retailers want.
