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The Independent UK

Business

Alice Kantor

How local companies can rank on Google without being SEO experts

A complete Google Business profile is key to being visible - (iStock)

For many small and medium-sized businesses, Google may feel like it’s geared towards large companies with huge marketing budgets and dedicated SEO teams.

But local companies can significantly improve their visibility on Google without being SEO whizzes. In fact, many of the most effective strategies require consistency rather than technical knowledge.

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