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Creative Bloq
Creative Bloq
Technology
Ian Dean

How life in São Paulo inspired this artist's award-winning art and animation

A 3D illustration of a man in a desert street.

Pedro Conti is a São Paulo–based director, production designer and 3D visual development artist whose animation work is shaped by the rhythm of city life. Growing up in Brazil’s largest metropolis left a lasting imprint on his creative outlook, with hip-hop culture, street energy and everyday moments feeding directly into his visual storytelling.

What sets Pedro apart is his attention to character and atmosphere. Lighting, texture and performance are never afterthoughts in his work; they’re central tools used to build emotion and narrative clarity, often created using the best 3D modelling software available today. That approach has seen him collaborate across music, art and advertising, including projects connected to Katy Perry, OSGEMEOS and Brazilian rapper Emicida, where his ability to bridge styles and disciplines comes through strongly.

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