Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Conversation
The Conversation
Lifestyle
John Affleck, Knight Chair in Sports Journalism and Society, Penn State

How legalized sports betting has transformed the fan experience

DraftKings is one of a handful of sportsbooks that have been advertising during live sporting events. Brett Carlsen/Getty Images

A couple of days before Christmas, I went to see the NHL’s Nashville Predators play on their home ice against the defending Stanley Cup champion Colorado Avalanche.

Amid all the silliness of a modern pro sports experience – the home team skating out of a giant saber-toothed tiger head, the mistletoe kiss cam, a small rock band playing seasonal hits between periods – there was a steady stream of advertising for DraftKings, a company known as a sportsbook that takes bets on athletic events and pays out winnings.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.