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Fortune
Fortune
Lucy Brewster

How Land O'Lakes convinced its farmers to embrace A.I.

(Credit: Nick Otto—Fortune)

Beyond the technical challenges of incorporating artificial intelligence into their internal systems, companies face another quandary: how to get employees to buy into the changes that A.I. can bring.

At Fortune's Brainstorm A.I. conference in San Francisco on Monday, Teddy Bekele, CTO of agricultural cooperative Land O’Lakes, and Fiona Tan, CTO of online furniture retailer Wayfair LLC, compared and contrasted how workers at their companies have embraced—or raised an eyebrow at—efforts to introduce A.I. into the supply chain.

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