There’s a quiet buzz at the entrance of make-up megastore Sephora. Lady Gaga ’s poker face looms large on enormous billboards, even staring up from the bottom of the baskets.
Haus Labs, her zingy make-up range, has been available in the States for a few years but has now reached our shores.
Fans – male and female – are gathering around the stand trying out the “supercharged” and “high-pigment” lip crayons, eyeliners and shimmering highlighters.