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Fortune

Business

Geoff Colvin

How Kraft Heinz's CEO is reviving Jell-O, Kool-Aid, and its other famous brands

Kraft Heinz Heinz Kraft John Legend Warren Buffett 3 Berkshire Oscar Mayer

(Credit: Courtesy of Kraft Heinz)

How many kinds of Heinz ketchup are there?

“I don’t know,” says Kraft Heinz CEO Miguel Patricio. “There’s ketchup organic, ketchup non-sugar. There’s ketchup with less sugar, ketchup with less salt. What else? Ketchup sweetened with honey…” A staffer later supplies the answer: There are more than 20 kinds of Heinz ketchup.

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