
It's not often that animation makes it to the cover of one of the world's most famous new magazines, but then the success of KPop Demon Hunters has been far from usual.
Time has declared Netflix's most-streamed movie ever to be its 'breakthrough of the year', putting Rumi, Mira and Zoey on the front of a cover variation for its final edition of 2025. And if the composition looks familiar, that's because it's a wonderfully meta Easter egg that turns an in-movie prop into a self-fulfilling prophecy.