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Evening Standard
Evening Standard
Entertainment
Vicky Jessop

How Kpop Demon Hunters became a stealth smash hit for Netflix

Netflix Kpop Sony Maggie Kang Rumi Pixar

Have you heard? The K-pop world has two new musical phenomena to reckon with. Huntr/x and the Saja Boys have been storming the charts in the last two weeks.

Several of their songs are on the Billboard Top 100, and are hovering around the top of Spotify’s US Charts. Huntr/x’s song Golden has a stonking 111m streams. Are they the next big thing? Kind of: only these bands are virtual. In fact, they’re the stars of Netflix’s newest blockbuster film.

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