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Fortune
Fortune
Sheryl Estrada

How Keurig Dr Pepper’s CEO is shaking up the status quo to outpace competition

Tim Cofer Keurig Dr Pepper KDP Shawn Tully Fortune CocaCola PepsiCo
cans of Dr. Pepper soda (Credit: Getty Images)

Good morning. The Fortune 500 company Keurig Dr Pepper (KDP) is an example of a merger that created a unique mix of products across categories—a diversification that allowed the company to better weather shifts in consumer preferences.

KDP was established in 2018 following the $18.7 billion merger between Keurig Green Mountain Coffee and Dr Pepper Snapple. This made KDP the most diversified enterprise in nonalcoholic or “refreshment” beverages, with over 125 brands where it is an owner, investor, or distributor.

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