As one of Formula E’s founding partners, it should come as no surprise that Julius Baer remains enthusiastic about the success of its engagement with the all-electric single-seater series. The Swiss-based banking institution has for more than 130 years provided wealth management services and investment advice to clients, and its partnership with Formula E has proven mutually beneficial on the series’ journey to becoming a fully fledged world championship for the 2020-21 campaign.
Formula E’s origin story is well known. But once series founder Alejandro Agag and then-FIA president Jean Todt had drawn up the blueprints on a restaurant napkin in March 2011, there was a problem of how this vision would be funded. It sought a forward-thinking partner who was prepared to buy into its pioneering mantra and give it the credibility to approach OEMs. On both counts, Julius Baer fitted the bill.
