Joe Moruzzi with his Pleesecakes
(Picture: Pleesecakes)To say “one night a cheesecake changed my life” sounds even less likely than a DJ doing the same.
But that’s what happened to Joe Moruzzi, a painter-and-decorator turned baker whose Instagram-fuelled cake business hit a £1 million turnover last year thanks to the unlikely combination of the Queen, Joe Wicks and a jar of Nutella. Moruzzi left school at 16 and worked as a squash coach, a landscape gardener and then as a decorator before coming home from work on a building site one day in 2015 to find a white chocolate and raspberry cheesecake, baked by his dad.
