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The Independent UK
The Independent UK
Natalie Wilson

How Jet2 became the meme of the summer

Jet2 Jet2Holidays TikTok
‘Nothing beats a Jet2holiday, and right now you can save £50 per person, that’s £200 off for a family of four’ - (Getty)

Twelve months ago, the neon green TikTok phenomenon of “Brat summer” 2024 seemed largely unbeatable as a soundtrack to summer.

Yet, as is often the case with social media, towards the tail end of 2024, a familiar airline advert surprisingly emerged to be meme-ified by millions online.

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