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Marie Claire
Marie Claire
Lifestyle
Tanya Benedicto Klich

How Jenni Kayne Built an Empire on California Living

Jenni Kayne seated on a white couch, at a Jenni Kayne Home store.

From khaki to camel, tan to taupe, ecru to egg white, nobody does neutrals quite like Jenni Kayne. And with “quiet luxury” defining 2023 style, the founder’s plans for rapid growth aligned perfectly with these understated times.

“From home and apparel to beauty, everything speaks back to the effortlessness and approachable nature of California living,” says Kayne. “You don’t have to reinvent the wheel .”

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