A Halftime Pitch During the World Cup
Most campaigns don't spend money on soccer halftime. In June, Texas Democrat James Talarico did exactly that, putting more than $800,000 into a Spanish-language ad that ran on Telemundo during every U.S. and Mexico group-stage match of the FIFA World Cup — timed to reach the tournament's largest audiences in Texas. The buy, first reported by the Texas Tribune, marked the first television advertisement of the general election from either Senate campaign, arriving nearly five months before Election Day.
